Maple News reports that nearly half of Canadians—48%—admit they struggle to differentiate between content generated by artificial intelligence (AI) and that created by humans. This comes amid growing concerns over the spread of online disinformation, particularly as more sophisticated AI tools such as deepfakes and AI-generated voice clones take hold.
A recent survey by Maru Public Opinion found that 71% of Canadians distrust the ability of governments to regulate AI-generated content on social media platforms. This skepticism, combined with evolving technology, is creating fertile ground for online scams, misinformation, and digital impersonation.
Newcomers to Canada may be especially vulnerable to AI-driven fraud. Many arrive in the country unfamiliar with local media landscapes or digital verification practices. That, coupled with the urgency some may feel to secure jobs, housing, or immigration status, can make newcomers prime targets for sophisticated scams.
AI has transformed industries from finance to healthcare by automating tasks and streamlining operations. However, bad actors are now using the same technology to create fake images, clone voices, and build convincing scams. In one alarming case, an AI-generated voice was used to impersonate a Saskatchewan woman’s grandson, leading to a financial loss of over $7,000.
The use of deepfakes—AI-manipulated videos or images that are nearly indistinguishable from reality—is surging across Canada. According to data gathered by security firm Sumsub, the proportion of deepfake cases jumped from 0.1% in 2022 to 4.6% in the first quarter of 2023.
Though AI offers real benefits to the Canadian economy and daily life, caution is needed. Maple News emphasizes that prospective and recent immigrants should take proactive measures to verify the credibility of online content and rely only on official government websites for information related to immigration and visa processes.
To stay safe, newcomers are encouraged to:
– Cross-reference immigration advice with official government sources (such as Canada.ca).
– Avoid responding to unsolicited messages promising visa approvals, job offers, or expedited entry.
– Be skeptical of emotional appeals or urgent financial requests—especially involving family members allegedly in trouble.
– Use reverse-image searches or fact-checking tools before sharing or acting on viral content.
In a digital age where misinformation is easier to produce and harder to detect, digital literacy isn’t just important—it’s essential for newly arrived Canadians. Staying informed and cautious is key to protecting oneself and one’s family.
Maple News will continue to provide updates and resources to help immigrants navigate digital risks while building a successful future in Canada.