Maple News reports that a beloved poutine institution in northern Quebec has found new life thanks to two immigrants from Benin. When Chez Morasse, a staple in the town of Rouyn-Noranda, faced the threat of closure, newcomers Carlos Sodji and Sylviane Senou stepped in—not just to save a business, but to preserve a cherished piece of Quebec’s cultural fabric.
Rouyn-Noranda, home to about 42,000 residents, nearly lost Chez Morasse when its longtime owner decided to retire amidst pandemic-related hardships. Community concern grew over the potential loss of this local landmark. That’s when Carlos and Sylviane, who had recently settled in the region, saw an opportunity to both embrace Quebecois culture and contribute meaningfully to their new home.
After purchasing Chez Morasse in 2022, the couple committed themselves to upholding its legacy. While maintaining the poutinerie’s classic charm, they also infused it with new flavours and fresh energy. Their efforts quickly won over employees and patrons. “It’s very courageous to save a restaurant with so much tradition behind it,” said staff member Léanne Rouillard.
But Carlos and Sylviane’s impact has extended far beyond the kitchen. They regularly donate leftover food to local shelters and hosted a poutine night for Ukrainian refugees as a gesture of solidarity and welcome. Their approach reflects a deep understanding that food can be a powerful connector—bridging cultures and creating community.
“For us, owning Chez Morasse isn’t just about business,” said Sylviane. “It’s about belonging. The Québécois people here celebrate our success, and that means the world to us.”
Their story reflects the broader role of immigration in sustaining and enriching local economies and traditions. By stepping up at a pivotal moment, Carlos and Sylviane have become symbols of how newcomers can help preserve—and even elevate—Canadian heritage.
Looking ahead, the couple has set their sights beyond Rouyn-Noranda. They dream of bringing authentic Quebec poutine to a wider audience across Canada and internationally, turning a regional favourite into a global ambassador for Quebec culture.
Chez Morasse is thriving once again, not just as a restaurant, but as a community hub reimagined through the vision of two optimistic newcomers who remind us that immigration is not just about opportunity—it’s about connection, culture, and contribution.