Maple News reports that Newfoundland and Labrador are intensifying efforts to attract and retain immigrants as the province faces a shrinking and aging population. While provinces like Ontario and British Columbia continue to be top destinations for newcomers, Newfoundland and Labrador are now stepping forward to compete as a viable option for immigrants seeking opportunity and community in Canada.
With a provincial election scheduled for February 13, immigration has become a central theme in political campaigns. Both the Liberal and Progressive Conservative parties have pledged to significantly increase immigration targets. The Liberal Party is promising to triple the number of newcomers in the next five years, while the Progressive Conservatives have also committed to ambitious immigration plans.
Experts say that immigrants already residing in the province play a crucial role in shaping solutions to these challenges. In a recent televised panel discussion focused on immigration, participants emphasized the importance of job availability, cultural inclusivity, and comprehensive integration strategies. Many agreed that a lack of economic opportunities remains a major deterrent for new arrivals. Additionally, panelists noted that successful settlement and retention efforts rely not just on the government but also on the participation of local communities in fostering inclusivity.
One of the panel’s key suggestions was the need for a long-term retention strategy, including education on anti-racism and cultural awareness in schools and universities. These efforts are seen as vital to creating a welcoming and supportive environment for newcomers.
For those considering moving to Newfoundland and Labrador, there are two main immigration pathways: the Newfoundland and Labrador Provincial Nominee Program (NLPNP) and the Atlantic Immigration Pilot Program (AIPP). These programs aim to streamline the immigration process for skilled workers, international graduates, and entrepreneurs.
The NLPNP offers several categories tailored to specific applicant profiles, including skilled workers with valid Express Entry profiles, who must secure a full-time job offer in the province. Applicants must also meet minimum education and work experience requirements and demonstrate the financial resources needed to support themselves and their families.
Through these initiatives, Newfoundland and Labrador are not only positioning themselves as a more competitive immigration destination but also as a province deeply committed to shaping a balanced and sustainable future.